CREATION · DIRECTION · PRODUCTION
We support the people who move the industry forward.
Vision, image, activation — a strategic
and creative approach designed for sponsors.
Brands we work with
CWD · Devoucoux · Racer · Gaston Mercier · Eponae · Les Saveurs de l’Aurore ·
CWD · Devoucoux · Racer · Gaston Mercier · Eponae · Les Saveurs de l’Aurore ·
manifesto
The equestrian industry is going through a profound transformation. The brands that last are no longer the loudest, but those that read things right. A direction, a language, a consistency. A presence that goes beyond campaigns and stands the test of time.
The Studio
We know the industry from every angle: brands, the field, media, audiences. The industry is changing. Its images, codes, practices, expectations and stories too.
Culture
01
Active across every facet of the industry: brands, media, the field, the public. Worlds we have always been part of, never targets discovered in a brief.
MASTERY
02
Design, development, manufacturing, distribution, promotion, communication, marketing, sales. Full command of the chain, all the way to the end consumer.No blind spot between the idea and its encounter with the public.
HERITAGE
03
Text and image, our original crafts: reporting, storytelling, photography, culture, accuracy. A demanding eye and an exacting pen, inherited from our media background and placed at the heart of our thinking and our actions.
expertise
We structure brands, we build their language,
and we orchestrate their presence across six areas of expertise.
Consulting & strategy
CONSULTING · STRATEGY · DMX
+
Before execution, the right decision.
Diagnosis, competitive analysis, brand platform, naming, positioning, integrated marketing strategy. To clarify your direction and make every investment count. One-off consulting or outsourced marketing leadership for organizations without an in-house marketing team: an operational presence at your pace.
AREAS
Advisory & consulting
Brand diagnosis
Competitive audit
Brand platform
Naming
Positioning
360° strategy
Outsourced marketing leadership
Art direction & design
ART DIRECTION · DESIGN · LOGO · WEB
+
Building signs that last.
Art direction, logo, visual identity, brand guidelines, product design, packaging, poster campaigns. Showcase and e-commerce websites on Shopify, PrestaShop, WordPress. UX and UI aligned with your business goals. Building brands that are recognized, remembered and chosen.
AREAS
Art direction
Logo · Visual identity
Brand guidelines
Product design · Packaging
Posters · Print
Websites · E-commerce
Shopify · Prestashop · WordPress
UX · UI
Content & brand story
PHOTO · VIDEO · EDITORIAL
+
Writing and photographing the way you tell a story.
Photo shoots, video reporting, drone footage, brand films, portraits, product videos, lifestyle and interior photography (boutiques, showrooms, workshops, events), motion design. Competition footage for Instagram Reels and Stories of professional riders. On the writing side: copywriting, product descriptions, newsletters, SEO articles, brand storytelling. Media-standard production, because that is where we come from.
AREAS
Photo · Video · Drone
Brand reporting
Brand films
Motion design
Rider portraits
Lifestyle & interior photography
Reels & competition footage
Copywriting
B2C / B2B newsletters
E-commerce product descriptions
Storytelling
Editorial SEO
Digital visibility & acquisition
SEO · SEA · IA · ADS
+
Read the numbers. Adjust the levers. Grow the results.
A full audit of your campaigns and visibility, a concrete action plan, execution. Search engine optimization (SEO), optimization for AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). End-to-end management of your Google Ads and Meta Ads : setup, optimization, reporting. Analytics, GA4 tracking, conversion, data-driven decisions. Performance is measured by what happens after the click, not before.
AREAS
Audit & action plan
SEO · AI search optimization
Google Ads · Meta Ads
TikTok Ads · Display
Retargeting
Analytics · GA4
Tracking · CRO
Reporting & trade-offs
Print & materials
PRINT · PACKAGING · PRINTED MATTER
+
Giving the brand a tangible form.
Stationery, packaging, catalogs, lookbooks, press kits, brochures, monographs, invitations, business cards. Event signage and trade show booths. Vehicle wraps (cars, trucks, vans). Branded textiles (polo shirts, puffer jackets, caps, horse rugs, drapes, saddle pads, beanies). When the image leaves the screen, it must keep its poise. Print as an extension of the brand, not an afterthought.
AREAS
Stationery
Packaging
Catalogs · Lookbooks
Press kits
Brochures · Monographs
Invitations · Limited editions
Business cards
Signage · Booths · Roll-up banners
Vehicle wraps
Branded textiles
Merchandise & materials
Communication, PR & influence
PR · SOCIAL MEDIA · INFLUENCE
+
Getting the brand into the right contexts, in front of the right people, with the right level of visibility.
Community management Instagram, Facebook, TikTok, LinkedIn. Press relations with equestrian and lifestyle media, as well as national and international mainstream media. Influencer strategy : sourcing, negotiation and campaign follow-up with riders and creators. Sponsorship partnership management, contracts, creative briefs. Event activation : design and production of launches, trade shows (Equita Lyon, Salons du Cheval, Spoga, Wellington, Ocala, etc.), special operations at national and international competitions.
AREAS
Community management
Press relations
Equestrian & mainstream media
Influence · Partnerships
Sponsorship · Contracts
Events · Activation
Équita Lyon · Salons du Cheval
Spoga · Wellington · Ocala
International competitions
Email marketing · Newsletters
recent projects
DMX
marketing direction
Website
brand strategy
Community Management
Content production
SEO
Content production
Branding
Digital content
Graphic design
Digital content
profiles
Brands, talents, events. Each with its own stakes, each with its own approach.
SADDLERS · TEXTILES · FEED · CRAFTSMANSHIP · LIFESTYLE
Brands & companies. We build the image of those who want to perform and endure. A considered trajectory, a presence sustained over time.
Strategy, art direction, digital, content, acquisition. Mastering the image, telling the story, growing awareness and revenue.
PROFESSIONAL RIDERS · INFLUENCERS · CREATORS
Talents. We represent the passionate people who are transforming their discipline.
We become your agent. Image building, negotiation of partnerships and sponsorship contracts, administrative and legal management of collaborations, content production, community management, personal press relations.
COMPETITIONS · TRADE SHOWS · EVENTS
Events. We stage the events that matter.
From the edition’s visual identity to photo and video coverage, from digital visibility strategy to press coverage. Fully integrated communication, from the creative thread to the technical deliverables.
INSPIRATION · MUNICH, 1911
A name inherited
from an artistic gesture.
Der Blaue Reiter is an avant-garde movement founded in Munich in 1911 by Kandinsky, Marc, Macke and Klee. They rejected the conventions of their time, seeking a truer, more inward, more essential form. Our name is inspired by theirs, because it sums up what we believe.
They rejected the conventions of the academy. We reject standard communication, ready-made templates, passive scrolling. Making a difference is our only measure of success.
For Kandinsky, blue is the color of contemplation and thought. For Marc, the rider symbolizes momentum, a conviction that moves forward. Thought and gesture. Reflection and execution.
Putting aesthetics at the service of substance. Making the image an act of thought. Building brands that have something to say, rather than brands that just talk loud.
EXPERIENCE
From world-leading saddlers to independent houses, from international events to the headliners of the sport. In France, Europe and North America. A demanding, sensitive approach, shaped by the field.
10+
YEARS OF EXPERTISE
3
continents
360° approach
integrated approach
6
areas of expertise
contact
An intuition, a question, a brief, a quick note?